Tiger Woods raised the ante at the 12th Annual Tiger Jam charity event at the Mandalay Bay in Las Vegas. Plenty of celebrities were in attendance including P.Diddy, No Doubt, Gabrielle Union, Alonzo Mourning, Ben Roethlisberger, Dwyane Wade, Marcus Allen, Adrian Peterson, Natalie Gulbis, and Fred Couples. Couples and Woods hosted a golf session for the VIPs at the Cascada golf course the day prior, but the auction was the big show. Poker star Phil Ivey made it rain by pushing the auction proceeds over the $1 million mark with his bids that totaled about $200,000; they included $27,500 for NCAA Men’s Final Four tickets in Indianapolis, $50,000 for a private golf lesson with Tiger and the right to play in the Chevron World Challenge PGA Tour, and $70,000 for red carpet access at the 2010 Grammy Awards. Tiger had this to say about the event, “It’s all about how anything is possible in changing kids’ lives for the better and caring about them. When I was a little boy, I kept a little clipping of Jack Nicklaus and said I wanted to be like him. It inspired me, and now we’re able to inspire millions of kids, too. We’ve helped 10 million kids live better lives.”
